Music promoting for dummies

Since starting the shop, we inadvertently stumbled upon a rather profound and paradigm-altering method of music promotion. Perhaps this is being careless, but I'm going to share with you this sure-fire secret to success -- don't take any money for yourself. Through no fault of our own, the shop has developed into "Montreal's hottest new venue"¹. A few months ago Michael Jerome Browne contacted me about playing in the shop. My position as object in the previous sentence should be of note -- people are now asking US to play. And not just any people; people like Michael Jerome Browne! Here's some evidence as to why this is good news....

¹ So, I may or may not have been the one to say this.